Work(shops) - Experiential Learning with Tangible Outputs
At Startup Junction we put the WORK back into workshops. We believe in the power of letting great minds collaborate and work together to get great results. Because of that, we stray away from lecture style, classroom-like work shops. Rather, the sessions that we facilitate are based on experiential learning, and participants should walk away from our sessions with tangible products, whether a design for a new product, a new business model, or a newly defined customer segment. We provide Work(shops) in the following areas.
The Lean Start-up approach to business development is an idea that allows businesses and organizations to quickly advance their products and business model without spending much time and money, until the business ready to scale. The process encourages companies to rapidly prototype their products and services until they have something that their customers will purchase. The Lean Start-up concept also instructs companies to quickly iterate on their business models until they find a working model. Only at this point should investment or capital be injected into a company. At Startup Junction we work through this processes with companies and organizations to better understand this process and set goals.
The classic image of innovation is a light bulb instantly going on in someone's head. The truth is that most innovation takes time and requires a lot of customer understanding and feedback. Design Thinking is a way of approaching innovation that allows companies and designers to quickly and efficiently understand their customers and test their products. Design Thinking is a technique that is used by Apple, GE and IDEO which can be applied to a wide variety of situations including mobile phone app designs, designing new public transportation systems and redesigning agriculture value chains. It can also be used by start-ups looking to get off the ground or large corporations and governments looking to revitalize their services. At Startup Junction, we facilitate hands on design thinking sessions that can teach the basic principals of Design Thinking or walk a group through the design process for their specific business needs.
No matter how good a product or idea is, without the right business model it will not be a success. At the same time, in any young venture the business model is constantly changing and must be adaptable. To accommodate for this we use the Business Model Canvas which can easily be altered to react to changes in the market or pivots in the venture. In Startup Junction's sessions on business modeling we focus on the big picture of the business model canvas, and in longer sessions, we drill down on each of the nine sections, looking at examples and working with session participants to construct a canvas for their business. Sessions can range from an hour for simple overviews, to a week to construct and work through an entire business model.